About Eureka DIY Solutions
We have a total solution that manages the supply of fasteners to retailers. Our comprehensive range of fasteners is relevant to the consumer. Our concept is a one-stop shop for general DIY fastener needs. It can easily and quickly be installed in any shop. EurekaDIY
Founded in 1985
Major supplier in Southern Africa
Retail orientated
Own fleet of trucks covering Southern Africa
Aggressive advertising on TV, radio, and print
Over 500 employees
29 000 m2 factory space
English:
Eureka was founded by Hendrik Marais in 1985. Hendrik was the owner of a paint and hardware store and he became disheartened with the idea of having to purchase nuts and bolts, screws and nails, from wholesalers in very large quantities and then having to weigh them off, re-package and individually label for each sale. This was a very time consuming exercise and used a lot of valuable selling time for a relatively small purchase value. His store was more focused on selling paint and he quickly realised that his staff was using far too much time weighing off fasteners. He decided to pre-pack a complete range in ideal quantities in off-peak times and so enabled his staff to quickly help customers in busy times. It wasn't long before he realised this concept was exactly what every handyman and woman out there wanted... a quick, self-help fastener range. And of course other retailers saw this and requested Hendrik to pre-pack for them as well and so Eureka was born.
Today, Eureka DIY Solutions has over 1 500 pre-packed products and is represented in over 90% of the hardware stores in Southern Africa. Eureka is primarily known as the orange and brown 'bag man' brand. The in-store presentation is characterised by their innovative display stand system where all the products are boldly displayed, readily available and easy to find because they are displayed per category. Being the market leader brought with it the responsibility and need to keep innovating.
Eureka's other very successful brand, Fort Knox, was launched in 1995. This range consists of padlocks, mortise locks (euro profile and lever locks), door handles and keys. Fort Knox has grown from strength to strength and might become 'bigger' than Eureka very soon.
Afrikaans:
Eureka is gestig deur Hendrik Marais in 1985. Hendrik was op daardie stadium die eienaar van ‘n verf en hardeware winkel. Hy was nie gelukkig met die idee dat hy spykers, skroewe, boute en ander hegters in grootmaat moes aankoop en dan vir elke afsonderlike verkope moes afweeg, her-verpak en ‘n prys moes opplak nie. Dit was erg tydrowend vir die klant en verkoopsman vir ‘n relatiewe lae waarde en eenvoudige item. Sy strategie was meer gemik op die verkoop van verf as op hardeware en hy het vinnig besef die manier van hegter verkope was oneffektief. Hy het toe besluit om ‘n hele reeks populêre hegters vooraf te verpak in ideale hoeveelhede en kon sodoende klante vinnig help in besige tye. Dit was nie lank voor hy besef het hierdie konsep is ideaal vir vandag se min tyd/ besige skedule verbruiker nie. Kort voor lank het ander winkels dit raakgesien en vir Hendrik gevra om dieselfde vir hulle te doen – en so het Eureka ontstaan.
Vandag het Eureka DIY Solutions oor 1500 vooraf verpakte produkte in bruikbare en praktiese hoeveelhede en word verteenwoordig in omtrent 90% van alle hardeware winkels in Suidelike Afrika. Eureka is bekend vir hulle helder oranje pakkies en word maklik en vinnig in winkels raakgesien. Hulle winkel uitstallings is verbruikersvriendelik met oulike kopstukke wat produk informasie en wenke verskaf.
Eureka se ander suksesvolle handelsmerk genaamd Fort Knox is in 1995 geloods. Fort Knox is ‘n reeks hang slotte, deur slotte, handvatsels en sleutels. Fort Knox het die afgelope 3 jaar buitengewone groei getoon en sal moontlik binnekort Eureka verbysteek in terme van grote.